Just a week after I told you about the Wacol's successful bra-recycling campaign, a Formby lingerie shop owner, Wendy Hughes is urging all to recycle their old bras if they don't need them anymore. While you help stop bras stacking the landfills, the money, thus raised, will go to a local charity Jospice. Hence, it's a twofold generosity articulated toward environment and humanity as well.
bra mountain
The Collection owner gets £1 for every 15 bras, thanks to the BCR Global Textiles collection scheme. The recycled bras go to developing countries for reuse; if not, these are recycled for some better use.
Along with the aimed charity, you can replace your old undergarment with a new one and can receive 10% off your purchase until September 18.
Image Credit: KeepItUp
Via: Mercury News
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