In an attempt it inspire the Portugal people and companies to make the best out of limited resources, Oupas Design has created a real size city using cardboard. Creating exquisite things doesn’t need expensive materials, all you need is a pinch of creativity and some brilliant ideas that require less resources. The “Cardboardivity city” is one such project that gives the world a new and innovative perspective to look at things. This cardboard city is a joint effort of architect Lucas Peixoto, the graphic design team that includes Oupas, Eva Paula Castro and Inês de Freitas e Gonçalo Martins and the industrial design team that has designers like Verónica Rocha, Ana Rego, Fábio Duarte, Tiago Martins and Mariana Sadio.
The Cardboardivity city features buildings and objects made entirely of cardboard. You can see houses, trees, airplane, cars, telephone booths, clouds, huge coca cola bottle, wind turbine etc, in this beautiful carboard city. All of them are related to each one of the most important customers from Ivity, creating a magical atmosphere. What’s the most striking part is that the sculptures are real size and fashioned using cardboard. Created in a 250m² “secret” room called “Empty Room”, this installation did not require a lot of money because the cardboard boxes used to build them are mostly donated. Most of the cardboard are used boxes donated by some companies and some singulars.